État Libre d’Orange

Perfume is dead, long live perfume! We emotionally declare the birth of a newly liberated territory: the Free State of Orange. A land of olfactory liberality, free from every taboo, where insubordination and olfactory eroticism reign supreme. An independent state in the normed world of modern perfumery where the most talented noses, subjected to the demands of brands, must conform their desires to comply to what the majority expects. To obtain a truly original product the author must give free rein to imagination: this is the rule État Libre d'Orange and its associated noses are committed to. With État Libre d'Orange, perfumers are hence freed from censure and have found a subversive and playful territory of expression where personal fantasy has the upper hand on marketing concepts. As if it were a return to the quintessence of perfume, to its raw animality, to its erotic energy, to the power of evoking the body its urges.

By restoring freedom of expression to artists such as perfume creators, État Libre d'Orange acknowledges an individual desirous of expressing singularity by the means of an asserted and accomplished perfume rather than just an ordinary consumer. For those who no longer want to merge with the mass but who on the contrary want to rediscover perfume as a tool of seduction.

État Libre d'Orange claims the rarity of the raw material used and the talent of impassioned noses, and favours the encounter of an authentic perfume and its ambassador to be, as opposed to playing the hazardous game of uniformity for anonymous users. When craftsmanship replaces industry and marketing concepts, perfumes become unexpected and totally unique. Clearly a small revolution in the formatted world of perfumers guided by profitability and consumer tests.