FIRST IN FRAGRANCE – LUXURY PIONEERS – THE ORIGINAL
In the year 2000 First in Fragrance was founded when, as one of the first, Georg R. Wuchsa recognized the great possibilities offered by an online presentation. At a time when the “everything’s for free” and low-price culture still prevailed, it was difficult to imagine offering the finest luxury products on the internet. For many this was either frowned upon or simply inconceivable. Georg R. Wuchsa’s pioneering vision led him to take the plunge anyway, which laid the foundation for what today is the healthy and prosperous company of FIRST IN FRAGRANCE. In 2016, a strong alliance was forged with the company Nägele & Strubell to which – in addition to 12 other stationary boutiques in Austria – the famous Viennese boutiques Le Parfum and Kussmund belong. By joining forces, we will do everything in our power to provide you with only the best in the world of perfumes and beauty. FIRST IN FRANGRANCE has also experienced its share of envy and imitators but we can proudly say that it is and remains – The Original.
Since 2016, First in Fragrance is the official online store of Nägele & Strubell.