{"title":"27 87 Perfumes","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e is a brand that is shaking up the world of perfumery. With sophisticated and inspiring compositions, \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e tells the story of the first adult generation of the 21st century. \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e refers to the date of birth of founder Romy Kowalewski. The heart and home of the brand are in Barcelona, Spain. In this cosmopolitan, modern and vibrant city, surrounded by Mediterranean and multicultural flair, \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e finds the freedom it needs for creativity in its work.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Barcelona\u003cbr\u003e\u003c\/strong\u003eAll perfumes and packaging are handmade and produced exclusively for \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e in Barcelona. The aim is for fragrance lovers to express their individuality through the scents, supported by the perfumes, in keeping with the spirit of today's generation. The working methods of \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e are characterised by unwavering passion, daily diligence, immense creativity, individual service, efficiency and permanent flexibility. The fragrances have been developed with dedication and passion in a careful and complex process. All fragrances by \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e are designed to develop particularly intensely on the skin throughout the day. This gives every fragrance lover the opportunity to discover the different facets of the perfume and fall in love with their personal fragrance all over again.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePhilosophy\u003cbr\u003e\u003c\/b\u003e‘Lost’, “indecisive”, “narcissistic”. These are just some of the unattractive characteristics attributed to today's generation. \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e feels part of this generation, but expresses its true spirit, because it 'smells' of the exact opposite!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur generation's aspiration is to take risks, make our own decisions, pursue our passions and dreams, seize endless opportunities and pass them on. Always in conflict with our own aspirations, we also want to do the right thing: we are digitalised, socially conscious, interconnected and a generation open to change of all kinds. We are familiar with this complex and extraordinary world to which we belong, but in which we also want to express our uniqueness, and this is reflected in \u003cb data-mce-fragment=\"1\"\u003e27 87\u003c\/b\u003e.’ – Romy Kowalewski\u003c\/p\u003e","products":[{"product_id":"27-87-perfumes-hashtag","title":"27 87 Perfumes - #hashtag","description":"\u003cp\u003e#hashtag, a perfume that accompanies us with its scent as we capture, record, and share our daily experiences. #hashtag is the inspiration for captured moments and future posts, giving them a very personal touch.\u003c\/p\u003e\n\u003cp\u003eIncense from Somalia and cedarwood from Morocco blend with floral notes of iris and violet leaves. These rather traditional fragrances have been combined in a very unusual way with aldehydes, which are normally found in fabric softeners rather than in fine perfumery. They give the fragrance its metallic, digital touch and lend #hashtag a uniqueness that is totally in keeping with our times.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"Abfüllung","offer_id":51353689293146,"sku":"584278701-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"87 ML","offer_id":50940470362458,"sku":"29401","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50940470395226,"sku":"29421","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/hashtag87ml.jpg?v=1744114236"},{"product_id":"27-87-perfumes-elixir-de-bombe","title":"27 87 Perfumes - elixir de bombe","description":"\u003cp data-mce-fragment=\"1\"\u003eLet yourself go and expect the unexpected... Boom! That's it, the moment when you simply follow your heart without hesitation and get what you want. elixir de bombe captures this moment in a fragrance.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith elixir de bombe, the name says it all! Complex, beguiling and with a wow effect, this fragrance explosion describes that very special moment when you feel simply bombastic and take what you want without hesitation. The tangy mandarin, red pepper and pungent ginger, together with notes of rock rose and raspberry, give the sweet caramel in the base just the right bite, making elixir de bombe a true elixir that couldn't be more exclusive in its composition.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"Abfüllung","offer_id":51353689325914,"sku":"584278702-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"87 ML","offer_id":50940470722906,"sku":"29402","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50940470755674,"sku":"29422","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/elixir_de_bombe_1.jpg?v=1744114240"},{"product_id":"27-87-perfumes-wandervogel","title":"27 87 Perfumes - wandervogel","description":"\u003cp\u003eLet's go! Discover the unknown... It's that irresistible urge to turn the page of a book to find out what the next chapter has in store for us. It could be a new job, a trip into the unknown, or a new love that prompts us to set off, leaving the familiar behind and exploring the unknown. wandervogel is an interpretation of wanderlust and the ultimate companion on the journey of our lives, sparking the desire to travel and leaving an unforgettable footprint in the book of our lives.\u003c\/p\u003e\n\u003cp\u003eShiso leaves give the fragrance its exotic character. Maritime notes such as calone capture the salty sea breeze; a hint of sand lets you literally smell the beach beneath your feet. The heart notes of anise, fennel, and white flowers are invigorating and fresh. A real special feature is the soft note of Moroccan mint, which makes the feeling of new beginnings tangible in this sophisticated combination.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"Abfüllung","offer_id":51353689358682,"sku":"584278703-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"87 ML","offer_id":50940473278810,"sku":"29403","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50940473311578,"sku":"29423","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/wandervogelflakonneu.jpg?v=1744114244"},{"product_id":"27-87-perfumes-hamaca","title":"27 87 Perfumes - Hamaca","description":"\u003cp\u003eFlip the switch and enjoy the simplest pleasures in life... The touch of a sea breeze on your skin. Lost in time and space, connected to reality only by the strings of the hammock, gently swaying back and forth... A moment of total relaxation.\u003c\/p\u003e\n\u003cp\u003eNow just stop time and let your soul unwind. The scent of salty sea air meets creamy coconut, and the combination of precious tonka bean and gentle vanilla lets you forget the time in the hammock.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"Abfüllung","offer_id":51353689391450,"sku":"584278704-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"87 ML","offer_id":50940572860762,"sku":"29404","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50940572827994,"sku":"29424","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/hamaca100mlflakon.jpg?v=1744114768"},{"product_id":"27-87-perfumes-next-generation-genetic-bliss","title":"27 87 Perfumes - Next Generation - genetic bliss","description":"\u003cp\u003eStill waters run deep ... Every group has a\u0026nbsp;an odd one out\u0026nbsp;– someone who doesn't care what others think. They do what they want, how they want, without fear of being judged or criticised. Where does this freedom come from? These people simply follow their inner compass, their intuition.\u003c\/p\u003e\n\u003cp\u003eGenetic Bliss evaporates your personality and whispers: just be yourself!\u003c\/p\u003e\n\u003cp\u003eUse this olfactory self-confidence to go against the grain – to be different. Genetic Bliss is a unique composition of five pure molecules. The fragrance is casual and relaxed, yet still your statement. Thanks to the spicy wood notes of Akigalawood and Belambre and its creamy sandalwood side, it creates a feeling of security that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003eA hyper-modern booster that brings out a previously unknown side of you by complementing your individual scent while enveloping you in flattering and calming wood notes. It harmonises and complements, then disappears, only to reappear unexpectedly. You can wear Genetic Bliss on its own or combine it with other fragrances from 27 87.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":50950356730202,"sku":"29405","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353545736538,"sku":"29405-A","price":10.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50950356762970,"sku":"29425","price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/geneticbliss100ml.jpg?v=1744175507"},{"product_id":"27-87-perfumes-wild-line-sonar","title":"27 87 Perfumes - Wild Line - sónar","description":"\u003cp data-mce-fragment=\"1\"\u003eMusic festivals are an electrifying shared adventure. When like-minded people from all over the world come together and dance ecstatically to loud music, when the soundtrack of endless freedom mixes with the hot summer wind, gentle wisps of smoke, and swirling sand, you'll be in a trance, forgetting all your cares until the night is over and the morning comes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003esónar is a tribute to the world-famous electronic music festival of the same name in Barcelona. With an electrifying opening of white smoke and the latent smell of electric cables lying in the sun, the citrus freshness of bergamot creates radiant sunlight and a relaxed beach atmosphere. A hypermodern interpretation of tuberose marks the transition from bright day to darkening evening, until the metallic, rumbling, dark bass notes herald the long night. What makes sónar truly special and surprisingly different is an intoxicatingly seductive beer accord that accompanies the base notes of burnt rubber and warm vanilla.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eA little party never hurt nobody – come and dive into the strobe light and fume of the night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":50950572999002,"sku":"29406","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353545769306,"sku":"29406-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50950573031770,"sku":"29426","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/sonar100mlflakon.jpg?v=1744176663"},{"product_id":"27-87-perfumes-flaneur","title":"27 87 Perfumes - flâneur","description":"\u003cp data-mce-fragment=\"1\"\u003eflâneur celebrates a lost world of ideas: we find the extraordinary in the ordinary, in the seemingly unspectacular. In a world characterized by speed and sensations, founder Romy invites us to discover a world beyond superlatives and ambitions and to seek inspiration in the grace of everyday life.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eImagine wandering around aimlessly and discovering the beauty of everyday life. With this image in mind, Romy wanted to create a modern and visionary fragrance in keeping with the current zeitgeist, with a touch of melancholy. A green and latently bitter absinthe note contrasts with the warmth of cashmere wood, lime blossom, and almond blossom. Combined with fresh bergamot and elegant cedarwood on a base of star anise, dry ambergris and vetiver, this results in a romantic and subtle fragrance that celebrates both a sense of down-to-earth and the exoticism of everyday moments.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe traditional flaneur\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe flâneur is a traditional concept of the wealthy French bourgeoisie and generally refers to a figure who wanders (flâne) through the streets and passages of anonymous cities. Often depicted in contemporary literature and graphic art as a man in a tailcoat with a top hat, walking stick, and pipe, the flâneur strolls through the neighborhood, drifting and going with the flow. His gift is observation and intellectual reflection on even the smallest things and events. He observes the world in general and the life around him in particular. If we transfer this view of things to the present day, we realize that the flâneur of 27 87 represents much more than a single person, but rather offers a unique view of the world by opening himself sensitively to everyday life and thus perceiving details and spaces that were thought to be lost with his trained eye and capturing them with all his senses.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAbsinthe\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOpen-minded even to the exotic in Barcelona, Romy discovered a seemingly unspectacular bar in the Raval district while strolling around. When she entered, a new and authentic facet of her city revealed itself to her. She not only found Barcelona's oldest bar, but also an absinthe bar frequented by the who's who of the 20th-century art world. Unchanged since 1820, this bar has welcomed world-famous artists such as Ernest Hemingway, Salvador Dalí, and Pablo Picasso, who came here to find inspiration. Absinthe is known as the artists' favorite drink and, due to its high thujone content, was not only classified as harmful to health in the last century but also banned almost everywhere in the world. Spain is one of the few countries where absinthe can still be enjoyed today, and the bar Romy discovered in Barcelona is the oldest absinthe bar in the world. As a tribute, she therefore placed this unusual fragrance at the heart of flâneur.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":50951115571546,"sku":"29407","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51890126160218,"sku":"29407-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50951115604314,"sku":"29427","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/Flaneur87ml.webp?v=1770628880"},{"product_id":"27-87-perfumes-rule-of-72","title":"27 87 Perfumes - rule of 72","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Rule of 72 – a formula that estimates how long it takes for an investment to double in value. How does this back-of-the-envelope calculation work? Divide 72 by your annual interest rate. Rule of 72 is a tribute to the world of corporate elegance, money, calculations, suits and sunglasses. Your rule, your risk.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRule of 72 combines the soft elegance of saffron and geranium with expressive, natural Thai oud and creamy guaiac wood. Gentle leather notes combined with vetiver and patchouli don't shout, they whisper: confidence. The result is a fragrance that is as determined as it is ambitious and aspirational.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;The packaging: Straightforward and in deep dark blue — an ode to bold and ambitious entrepreneurial spirit.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe present\u003cbr\u003e\u003c\/strong\u003eMuch of what we thought we knew is now outdated. What once felt safe and familiar is constantly changing. Starting with our lives and work, through to consumption and wealth. Digital and virtual realities are replacing outdated economic concepts, while independence and individualism are reshaping our world. New rules require new ways of thinking: determination instead of doubt, self-confidence and courageous acumen. It's up to you. More than ever.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Rule of 72, your power suit\u003cbr\u003e\u003c\/strong\u003eWith its deep blue and black elegance, the fragrance exudes luxurious grandeur without appearing arrogant: distinctive, unique, calculated and absolutely in the here and now, Rule of 72 whispers style instead of shouting it, making a timeless statement.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eNatural Thai agarwood\u003cbr\u003e\u003c\/strong\u003eIn Rule of 72, we use the highest quality pure agarwood oil from Thailand — one of the most expensive and exclusive natural products in the world. The black resin, which is produced by a fungal infection or insect infestation of the Aquilaria tree, is known in perfumery as agarwood or oud. But some simply call it ‘wood of the gods’. Agarwood has a very rich, deep and complex character. With latent dull, woody-nutty notes and warm animalic hints, its richness and resinous, smoky character are reminiscent of sandalwood, leather and patchouli notes. This complexity is also reflected in Rule of 72, which impresses with its unique presence and multifaceted character.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"27 ML","offer_id":50951865303386,"sku":"29428","price":125.0,"currency_code":"EUR","in_stock":true},{"title":"87 ML","offer_id":50951865336154,"sku":"2948","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353546129754,"sku":"2948-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/rule_of_72_1.jpg?v=1744183701"},{"product_id":"27-87-perfumes-mosaique","title":"27 87 Perfumes - mosaïque","description":"\u003cp\u003eA loud silence echoes through the sandstone facades marked by time, while clear minimalism is enveloped in cold shisha smoke. We celebrate colors and contrasts. We celebrate the here and now, which breaks down boundaries and flows into one another. What emerges? A mosaic of the moment. A mosaic of the instant.\u003c\/p\u003e\n\u003cp\u003emosaïque forms a unique olfactory mosaic of tradition and modern components. Everything is characterized by a cold, smoky atmosphere and permeated by mystical sweetness. Honey, plum, and ylang-ylang combine with warm, roasted cocoa, leather, and oak moss to create a risky field of tension. Fragments of a sound and scent landscape.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":50952083669338,"sku":"29409","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353545867610,"sku":"29409-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":50952083702106,"sku":"29429","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/mosaique-87ml.jpg?v=1744184333"},{"product_id":"27-87-perfumes-per-se","title":"27 87 Perfumes - per sē","description":"\u003cp\u003e“per sē” [\/ˌpɝː ˈseɪ\/ from the Latin “per sē,” meaning “in itself”] is not a fragrance as we know it.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eper sē is the fragrance identity of 27 87 and the olfactory translation of its self-image.\u003c\/p\u003e\n\u003cp\u003eThe scent of the here and now! per sē combines the present, the timeless and the individual into a uniquely sensual experience that complements and completes the brand's corporate identity. Like time, per sē is always in flux. A fragrance in motion that is best enjoyed in the “here and now,” because in the next moment it may have already evolved and changed.\u003c\/p\u003e\n\u003cp\u003eper sē is a symphony of timeless elegance with floral notes, iris butter, and violet leaves. This is contrasted by aldehydes, bamboo and a pinch of spicy pepper, accompanied and complemented by subtle notes such as angelica, ambrette seeds and soft musk in the undertones to perfect the seemingly impossible experience of the sensory “now.” per sē is a fragrance that invites, enchants and evokes and represents the present in all its multifaceted splendor.\u003c\/p\u003e\n\u003cp\u003eThe packaging: a blank canvas, ready to capture the present moment.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":50952212742490,"sku":"29410","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353545965914,"sku":"29410-A","price":10.0,"currency_code":"EUR","in_stock":false},{"title":"27 ML","offer_id":50952212709722,"sku":"29430","price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/per_se_87ml.jpg?v=1744184953"},{"product_id":"27-87-perfumes-discovery-kit","title":"27 87 Perfumes - Discovery Kit","description":"\u003cp\u003eThe wonderful Discovery Kit contains 2ml samples, including a brief description of each fragrance:\u003ca rel=\"noopener\" title=\"27 87 Perfumes - Wild Line - sónar\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-wild-line-sonar?_pos=1\u0026amp;_psq=S%C3%B3nar\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - Wild Line - sónar\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-wild-line-sonar?_pos=1\u0026amp;_psq=S%C3%B3nar\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eSónar\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - #hashtag\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-hashtag?_pos=1\u0026amp;_psq=Hashtag\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eHashtag\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - wandervogel\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-wandervogel?_pos=1\u0026amp;_psq=Wandervogel\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eWandervogel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - flâneur\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-flaneur?_pos=1\u0026amp;_psq=Fl%C3%A2neur\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eFlâneur\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - rule of 72\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-rule-of-72?_pos=1\u0026amp;_psq=Rule+of+72\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eRule of 72\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - per sē\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-per-se?_pos=1\u0026amp;_psq=Per+Se\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003ePer Se\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - elixir de bombe\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-elixir-de-bombe?_pos=1\u0026amp;_psq=Elixir+de+Bombe\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eElixir de Bombe\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - mosaïque\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-mosaique?_pos=1\u0026amp;_psq=Mosa%C3%AFque\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eMosaïque\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"27 87 Perfumes - Hamaca\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-hamaca?_pos=1\u0026amp;_psq=Hamaca\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHamaca\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"27 87 Perfumes - Next Generation - genetic bliss\" href=\"https:\/\/ausliebezumduft.de\/en\/products\/27-87-perfumes-next-generation-genetic-bliss?_pos=1\u0026amp;_psq=Genetic+Bliss\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eGenetic Bliss\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ausliebezumduft.de\/products\/27-87-perfumes-hakuna-matata?_pos=1\u0026amp;amp;_psq=Hakuna+Matata\u0026amp;amp;_ss=e\u0026amp;amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eHakuna Matata\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"27 87 Perfumes","offers":[{"title":"22 ML","offer_id":50963961938266,"sku":"29490","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/discovery_set_10x2_neu_2023.jpg?v=1744276880"},{"product_id":"27-87-perfumes-hakuna-matata","title":"27 87 Perfumes - Hakuna Matata","description":"\u003cp data-mce-fragment=\"1\"\u003eHakuna Matata is more than just a sensory experience; it is a philosophy, an invitation to live in the moment, celebrate the beauty of nature and approach life with a playful spirit. Imagine: the sun casts long shadows across the jungle floor and paradise lies before us. Hakuna Matata is an olfactory reminder of ourselves: that even in chaos, there is room for joy, wonder and the simple pleasures of life. At its heart is an ingredient rarely found in modern perfumery: banana. This unexpected note blends with the sweet warmth of honey, a sensual hint of musk, jasmine and a sensual orange blossom to leave a lasting impression of confident yet cheerful presence. Hakuna Matata is a gentle olfactory reminder to take life as it comes and find resilience in the here and now.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHakuna Matata: Why here, why now?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHakuna Matata – we all know the saying. In Swahili, it means “take it easy”.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn a world full of stress and uncertainty, it urges us to let go of our worries and appreciate the simple things. The expression has become established worldwide in various subcultures and communities – from travellers and adventurers to those seeking mindfulness and inner peace. It has become a mantra for anyone who wants to live life on their own terms, without being ground down by social pressure.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGone Bananas\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe banana – an ingredient that is almost absent from niche perfumery – forms the heart of this fragrance. Normally deep and rich in its scent landscape, we redefine what we associate with the scent of the fruit by blending it with lush jasmine, orange blossom, creamy honey and a hint of labdanum. With Hakuna Matata, we are, as always, entering unconventional territory. A fragrance that embodies 27 87 with its innovation: pushing boundaries and breaking new ground.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eResilience in letting go\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHakuna Matata is a bold and vibrant fragrance that defies convention. With a playful soul and a carefree heart, it celebrates everything that is unexpected and uncertain. ‘The current global situation can be overwhelming at times,’ says Romy Kowalewski, founder and creative director of 27 87. \"As an antidote, I felt an instinctive need for simplicity, light-hearted presence and fundamental joy. ‘Practising optimism and mental resilience is more important now than ever. Hakuna Matata supports us in this.’\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHakuna Matata: Unfiltered\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe central ingredient, banana, gives Hakuna Matata its unconventional character, while rich floral notes and sensual honey add a layer of sophistication. This modern fruity-floral honey-amber composition is enhanced by an abstract accord of three exclusive Givaudan captives – a truly contemporary approach to modern perfumery:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e1. Sylkolide: \u003c\/b\u003eA radiant and sensual musk fragrance used here in its highest concentration. It lends the composition a skin-like, gentle warmth and captures a velvety hint of raspberry from the top note to the background.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e2. Tanaisone: \u003c\/b\u003eAn aromatic, slightly tart note with hints of absinthe and chrysanthemum leaves. It enhances the characteristic facets of banana peel and adds extra depth.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e3. Dihydrofarnesol: \u003c\/b\u003eA floral, dewy aldehyde with the light, radiant aura of jasmine and honeysuckle blossoms.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHakuna Matata – more than just a catchphrase\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThanks in large part to Disney's 1994 classic ‘The Lion King,’ ‘Hakuna Matata’ has become a globally recognised expression for a carefree life. But this simple phrase has a meaning that goes far beyond its pop culture fame. It is rooted in East Africa, particularly Kenya and Tanzania, and is more than just a casual dismissal of problems. It is a cultural philosophy that emphasises resilience, optimism and the importance of living in the present moment. In Swahili, ‘Hakuna Matata’ is a greeting, a farewell or a general expression of goodwill. It conveys a sense of acceptance and contentment, recognising that life has its challenges but that we can focus on the positive.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":51427626352986,"sku":"29411","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51427626385754,"sku":"29411-A","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":51427626418522,"sku":"29431","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/HakunaMatataNeu.jpg?v=1749725793"},{"product_id":"27-87-perfumes-lametta","title":"27 87 Perfumes - Lametta","description":"\u003cp\u003e\u003cstrong\u003eThe Elegant Confidence\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAt 27 87, we believe in crafting fragrances that resonate deeply, becoming an intrinsic part of one’s identity rather than a fleeting accessory. Lametta, embodies this philosophy, offering a modern interpretation of personal luxury and the quiet confidence of true self-expression. Lametta takes its name from the delicate strands of festive tinsel, evoking subtle brilliance and quiet magic. Lametta as a fragrance is not about overt sparkle, but about an ethereal glow—an understated elegance that enhances presence without overwhelming.\u003c\/p\u003e\n\u003cp\u003eCrafted around a pioneering patented musk, Lametta blends seamlessly with the skin, creating a personal and intimate signature—a true “second skin” effect. Its minimalist, highly modern composition reflects sophistication and precision, resulting in a scent that is both refined and enduring. Lametta embodies Elegant Confidence: an invisible aura of composure and authenticity, radiant yet effortless, delicate yet unforgettable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Lametta smell like?\u003c\/strong\u003e\u003cbr\u003eA cascade of silver threads and a metallic sheen create clean elegance, softened by satin ribbons, velvety creaminess, and skin-like warmth. Constant and refined, echoing Lametta’s quiet brilliance—delicate, radiant, eternal. Great as a stand-alone or in combination with other 27 87 perfumes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLametta, Lametta… what does it actually mean?\u003c\/strong\u003e\u003cbr\u003eThe name Lametta comes from the German word for the delicate, shimmering tinsel once draped over fir trees to catch and reflect light. Fine silver strands, fragile yet luminous, adorning without overwhelming. In the delicacy of a single strand lies a quiet kind of magic: not a blaze of brilliance, but a shimmer revealed in still ness, restraint, and presence. Lametta is the essence of subtle brilliance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThere used to be more Lametta\u003c\/strong\u003e\u003cbr\u003eThe saying “Früher war mehr Lametta” (“There used to be more Lametta”), made famous by the beloved German comedian Loriot, humorously reflects a sense that life once held more magic, glamour, and charm—even if only in memory. Today, in a world that often feels louder, faster, and more distant, his reflection resonates more than ever.\u003c\/p\u003e\n\u003cp\u003eLametta is launched here and now as an olfactive response to our times. A fragrance that embraces the philosophy of understatement—where confidence is quiet elegance, and sophistication lives in simplicity. Sensual without excess, radiant without ostentation, Lametta reminds us that true brilliance lies not in display, but in subtle presence.\u003c\/p\u003e\n\u003cp\u003eMore than just a perfume, Lametta echoes what Loriot hinted at: a gentle call to bring back a little more shimmer. Not as mere ornament, but as inner glow. A fragrance for our times—where understatement speaks louder than words ever could.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModern molecular perfumery\u003c\/strong\u003e\u003cbr\u003eWhat sets Lametta apart is not an abundance of notes, but the precision of a few extraordinary ones. Crafted with rare, high-purity molecules available only to select perfumers and exceptionally costly to produce—often through advanced biotechnology or complex synthesis—Lametta embodies a new kind of luxury. The composition is deliberately minimalist and highly modern, with no fillers or generic notes, only the purest materials chosen for their elegance, longevity, and seamless affinity with the skin. The result is a fragrance that feels intimate, radiant, and unmistakably distinct. And yet, part of its allure lies in what remains unsaid: this time, we do not reveal the exact ingredients. The formula remains private—a secret kept to preserve its rarity and ensure Lametta remains as exclusive as the quiet confidence it evokes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA personal note from the founder\u003c\/strong\u003e\u003cbr\u003e‘Since founding 27 87, I’m often asked: “What’s your favourite fragrance from the line?” I’ve never had one answer. Each perfume reflects a different facet of modern perfumery and holds its own emotional connection for me. What I wear depends on mood or occasion—to choose just one would be like listening to the same song or wearing the same clothes every day. Fragrance, after all, is always a deeply personal choice. With Lametta, I finally give my answer. This is the fragrance I hold closest—one I can wear alone in its quiet brilliance or layer seamlessly with others. It is my fragrance base, my anchor, and my counterpoint to the loud, overbearing scents too often mistaken for luxury simply because of their intensity. In its purity, intimacy, and versatility, Lametta embodies not only my personal style, but also the guiding philosophy of my work—and with it, the very essence of 27 87.’ —Romy Kowalewski\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ML","offer_id":52838072779098,"sku":"29412","price":285.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":52838072811866,"sku":"29412-A","price":12.0,"currency_code":"EUR","in_stock":false},{"title":"27 ML","offer_id":52838072844634,"sku":"29432","price":145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/LamettaFlakon87ml.webp?v=1764057854"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/collections\/2787_Brandpage.jpg?v=1744267460","url":"https:\/\/www.ausliebezumduft.de\/en\/collections\/27-87-perfumes.oembed","provider":"Aus Liebe zum Duft","version":"1.0","type":"link"}