{"title":"THoO","description":"\u003cp data-mce-fragment=\"1\"\u003eWhen words are not enough, colours, shapes, notes and emotions are needed. \u003cb data-mce-fragment=\"1\"\u003eTHoO\u003c\/b\u003e\u0026nbsp;is a journey into the modern world, made up of art, painting, beauty, nature and life. Andrea Casotti's concept is an exciting freestyle, the personal collection of a visionary, street artist and perfumer: a chameleon-like explorer of dynamics, colours and ingredients, with the extraordinary talent of turning every creation into a vibrant, luminous synthesis of different universes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThoO\u003c\/b\u003e captures the brilliant spirit of its founder, who breaks out of every preconceived form and gives originality to the path he pursues on the map of creative freedom. The line blends life, experience and inspiration into a narrative of the future and projects infinite synapses onto painting, street art and thought. It speaks to us about materials, the present, unexpected bouquets and chords from previously unexplored raw materials. Creative sensitivity overcomes the gravity exerted by established roles, immerses itself in life's opportunities and carries countless drops of enthusiasm and the thrill of adventure on its skin. \u003cb data-mce-fragment=\"1\"\u003eThoO\u003c\/b\u003e interprets the beauty of discovering a different perspective every day, of living at a crossroads, of listening and choosing your inner self before deciding which path to take.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTime, with all its details, is the source of inspiration for \u003cb data-mce-fragment=\"1\"\u003eTHoO\u003c\/b\u003e fragrances. The line has its origins in the creative interaction between Andrea Casotti, Maurizio Cerizza and Cristian Calabrò, who have captured personal moments: ‘before’, ‘right now’ and ‘from now on’. The compositions capture magical moments in life and express them in a way that transcends words and cultures, using a universal language: the emotion of perfume.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","products":[{"product_id":"the-house-of-oud-thoo-just-before","title":"THoO - Just before","description":"\u003cp\u003eThe moment within the moment: before. Before it happens. Before desire blossoms into reality. Just before.\u003c\/p\u003e\n\u003cp\u003eJust Before is the gathering mist of expectation. It stretches out in yearning and aspires. A projection of unfettered imagination that acquires body and becomes passion, it contains the quiver of excitement, desire that’s shaped by imagination as one thought chases another.\u003c\/p\u003e\n\u003cp\u003eJust Before captures the instant before a kiss, the skin you caress, your breath that mingles. It is that moment when we are enveloped in creative energy, when endless possibilities come together in a single arrow aimed at the bullseye. And before that moment strikes, it duplicates our heartbeats, dissolves our thoughts and mixes our emotions.\u003c\/p\u003e\n\u003cp\u003eJust Before is the urge to achieve the desires we strain to reach every time, but never quite arrive at completely.\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950491734362,"sku":"700HF-THOOS30010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719275866,"sku":"700HF-THOOS30010-A","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/just-before.jpg?v=1744176199"},{"product_id":"the-house-of-oud-thoo-the-time","title":"THoO - The Time","description":"\u003cp\u003eThe moment within the moment: right now. Things encapsulate our time. In the present where we live. Here and now.\u003c\/p\u003e\n\u003cp\u003eThe Time is a moment, a fleeting instant of presence, of awareness within ourselves. It is the lucid consciousness of living ourselves and of intensely experiencing a moment that we share with the most authentic, profound part of ourselves. To which we offer care and respect, in a ritual rich with gratitude, like the Japanese tea preparation ceremony.\u003c\/p\u003e\n\u003cp\u003eThe Time sets its inner clock to 5 in the afternoon and that’s where it slows down: silence spins the minutes out and instils a sense of security. Time tightens its grip and allows us the luxury of observing how things flow, in a profound understanding of events both within us and without.\u003c\/p\u003e\n\u003cp\u003eThe Time is time for ourselves. Time that lasts an instant, a day or a whole lifetime.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950491865434,"sku":"700HF-THOOS32010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719406938,"sku":"700HF-THOOS32010-A","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/the-time.jpg?v=1744176207"},{"product_id":"the-house-of-oud-thoo-keep-glazed","title":"THoO - Keep Glazed","description":"\u003cp\u003e\"I can resist anything, except temptation\" (O. WILDE)\u003c\/p\u003e\n\u003cp\u003eDose, add, decorate, glaze, colour, taste, blend… A vortical rotation of gestures, a kaleidoscope of shapes and colours that make us fond, stimulate our fantasy and taste buds: THoO for the new, fifth fragrance, chooses the Patisserie and senses merge in a delicious and unforgettable journey.\u003c\/p\u003e\n\u003cp\u003eA dive in the sweet factory, where aesthetic taste and original decorations blend with traditional ingredients and future trends, the laboratory that fully engages with its scents and flavours.\u003c\/p\u003e\n\u003cp\u003eKeep Glazed, fragrance of THoO’s new olfactory division, was born in collaboration with Ksenia Penkina, renowned Canadian Patisserie, characterized by rigorous and high manual skills and the histrionic founder of the brand, Andrea Casotti. “The perfect recipe? Method, sensitivity and attention to the ingredients”, Andrea Casotti believes that there are many similarities between the two spheres, each Confectioner guards the secrets of his recipes as any master Perfumer; both turn olfactory suggestions into mind sensations. The scent of a pastry that reminds of childhood, the amarcord linked to exciting moments stirred by indelible olfactory traces.\u003c\/p\u003e\n\u003cp\u003eThe fifth fragrance inebriates us of the bold and delicious scent of tropical fruit, through ingredients like Mango, Coconut, Ginger and Lemon. Thanks to Ksenia Penkina’s inspirations, skillfully interpreted by Andrea Casotti and synthesized by the creative genius of Cristian Calabrò, we will be able to experience a sweet summer tasting in preview, a temptation for the palate and nose, we will thus wish to extend the intimate moment to try a “patisserie” fragrance. A lively and solar scent, enclosed in the iconic hand-painted bottle, that suggests with its soft colours and original tones, a fresh olfactory texture with lively notes and irresistible ingredients.\u003c\/p\u003e\n\u003cp\u003eKsenia summarizes this new experience in view of the Esxence The Scent of Excellence: “Have you ever heard of this idea before? I haven’t and it makes it live, modern and refreshing! Patisserie \u0026amp; Perfume coming together in exquisite collaboration. Beyond my excitement to be a part of merging two respected worlds and visions into one, creating even more meaningful product of a sweet \u0026amp; scented blend. Creating this collection with Thoo is a fresh breath to me and my art, presenting the world of tomorrow for both of us.”\u003c\/p\u003e\n\u003cp\u003eKeep Glazed opens us with the perfect union of ice lemon and juicy mango, enveloped by a heart of cream and coconut, crunchy thanks to a delicious ginger crumble. The composition ends with a note of fruity musk and precious woods.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950594789722,"sku":"700HF-THOOS35010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719439706,"sku":"700HF-THOOS35010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/keep-glazed.jpg?v=1744176701"},{"product_id":"the-house-of-oud-thoo-what-about-pop","title":"THoO - What about Pop","description":"\u003cp\u003eWhat about Pop, the olfactory creation by THoO of gourmand inspiration, recounts the attractive and sensual dynamics of complicity, of experiencing emotions, of dedicating ourselves to irreplaceable moments. A deliciously tempting and soft fragrance which warms the soul, as we savour those essential days filled with nothing other than the playful time of a break, stolen from the frenzy of everyday life. This is the time for closing your eyes, soaking in the \"us\" of the moment and opening ourselves to positive sensations which recharge us. What about Pop envelops us in an embrace and delights us, let the festivities begin...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA perfume of complicity is in the air\u003c\/strong\u003e\u003cbr\u003eWhat perfume do moments of care-free sharing have? Parties, company, tenderness? ThoO explores the intimate and reassuring world of togetherness, where time seems to stand still, gestures are mutual exchanges of dedications and the ambience is enveloping and warm. A winter break, a reserved get-away with special people, to breathe in silence and savour the other. ThoO, our idea of artistic perfumery, starts with the notes in our memories and breaks through to contaminate them, by means of original visions and new ingredients, formulating chords which treat us to emotions and surprises. A path laden with allure which leads us through enchanted places. A refuge, where we can sink into soft seats as we are tempted and attracted by the perfume of desserts and savoury notes. Illuminated by decorated interiors, warmed by a stove and our spirits lifted by music, in a moment of peace and complicity, as we embrace, hot beverage in hand.\u003c\/p\u003e\n\u003cp\u003eThe latest ThoO creation initially unveils a crunchy Salted Popcorn which is then enveloped in delicious Caramel. The unique and rare Lunar Flower delicately blossoms on velvety Milk Cream, which gathers and breaks onto the sensual ExaVanilla. This is the magic of an encounter, rendered sublime by a woody signature which bestows an unprecedented persistence upon the fragrance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950689227098,"sku":"700HF-THOOS36010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719472474,"sku":"700HF-THOOS36010-A","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/what-about-pop.jpg?v=1744177386"},{"product_id":"the-house-of-oud-thoo-get-the-feeling","title":"THoO - Get the Feeling","description":"\u003cp\u003eTHoO is travel as a source of inspiration. The exploration of new destinations as enrichment. For this new THoO fragrance, our idea of artistic perfumery has selected a globetrotter as its guide: the renowned Italian baritone, Guido Loconsolo.\u003c\/p\u003e\n\u003cp\u003eThe new olfactory journey leads us to theatres all over the world, with an esteemed guide who takes us up to the stage, unveils backstage secrets and delights us with a private performance, an exclusive dress rehearsal behind closed doors. A unique performance, like our fragrances contained in handpainted and non-replicable glass bottles, dedicated to lovers of artistic perfumery.\u003c\/p\u003e\n\u003cp\u003eGet the Feeling gives us the gift of new perspectives, while comfortably seated on the stage of honour. The lights go out and we succumb to the singing, our imagination is activated and the full-bodied, inebriating voice of Guido Loconsolo, the talented protagonist of the latest olfactory creations by THoO, carries us to distant places.\u003c\/p\u003e\n\u003cp\u003e\"Discovering what lies behind the creation of a perfume, from preliminary meetings up to the delivery of the finished package, was truly inspirational. The art of interpreting both olfactory and musical notes is something we have in common and prior to this experience, I was entirely unaware as to the existence of this relationship, which is undoubtedly an enrichment. This is the most beautiful thing I have heard someone close to me say about Get the\u003cbr\u003eFeeling: this perfume reminds me of you.” Guido Loconsolo Baritone\u003cbr\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950851002714,"sku":"700HF-THOOS37010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719505242,"sku":"700HF-THOOS37010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/fet-the-feeling.jpg?v=1744178345"},{"product_id":"the-house-of-oud-thoo-up-to-the-moon","title":"THoO - Up to the Moon","description":"\u003cp\u003eMoon give me wings so that I can fly.\u003c\/p\u003e\n\u003cp\u003eWhat if the moon could make all our wishes come true? What would you ask?\u003cbr\u003eThe night whispers an intriguing story and the moon accompanies us on this new journey, through music, theatre, art, gesturality and emotions, involving us so that together we may write a new work.\u003c\/p\u003e\n\u003cp\u003eWe trust in the new fragrance by THoO Up to the Moon to discover the high, full-bodied notes of the Soprano Nino Machaidze, one of the most outstanding talents on the international scene, who together with the Perfumers Carlo Ribero and Cristian Calabrò have magnificently transcribed the vibrant emotions of her voice, merging all the protagonist's skill and energy in a single chord. A new olfactory script by THoO, a powerful and bewitching fragrance which strikes and connects, like the acute notes of the Soprano. A sunny woman, a world-famous professional, a muse for our Master Perfumers, for a voice as sweet as the song of the nightingale.\u003c\/p\u003e\n\u003cp\u003eLiquid art, genius and flair for a new cross-fertilization, collaborations which once more mark the desire of THoO, our idea of artistic perfumery, to immerse ourselves in the talent of others.\u003c\/p\u003e\n\u003cp\u003eElegant and majestic like a soprano on the most important of stages, just before their best ever opera performance.\u003c\/p\u003e\n\u003cp\u003e\"I have always roused special sentiments through my voice. Thanks to THoO. I have managed to convey great emotions with a fragrance, Up to the Moon. Moving from one essence to another, love, glee, happiness and all those sensations which make you feel over the moon, are able to find each other again! It was a unique experience.\" Nino Machaidze Soprano\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50950851101018,"sku":"700HF-THOOS38010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720160602,"sku":"700HF-THOOS38010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/up-to-the-moon.jpg?v=1744178352"},{"product_id":"the-house-of-oud-thoo-golden-powder","title":"THoO - Golden Powder","description":"\u003cp\u003eThe astonishing and unexpected encounter of Bruma Oud with Nutmeg and Cinnamon notes play a spicy harmony on the skin. A fragrance that evokes a long journey through the desert where a thin and golden powder permeates anything like a precious mantle. An emotional experience, a composition that satisfies all the senses.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50951193493850,"sku":"700HF-THOOS3112","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353719374170,"sku":"700HF-THOOS3112-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/golden-powder.jpg?v=1744179764"},{"product_id":"the-house-of-oud-thoo-dates-delight","title":"THoO - Dates Delight","description":"\u003cp\u003eA blend of Kalimantan Oud, Peony and infusion of Riyadh Dates ventures into a world of mystery. Solemn notes that caress the skin like soft feathers. Dates Delight plumbs intangible depths with a journey through the East. The notes of Oud are attracted in a vortex of sweety notes where Caramel and Honey flatters the dry notes of Fava Tonka, Labdano and Benzoin. These smart contrasts create a composition with lively hints that cut the darkness like a comet. The upset is total. Almost mystical.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50951207321946,"sku":"700HF-THOOS04010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51819754094938,"sku":"700HF-THOOS04010-A","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/dates_delight.jpg?v=1744179912"},{"product_id":"the-house-of-oud-thoo-crop-2021-limited","title":"THoO - Crop 2021 - Limited","description":"\u003cp\u003eThe Crop 2021 is dressed in gold, a gold touch worthy of the most famous pastry chefs, to celebrate the most precious composition of The House of Oud collections. A meticulous search for ingredients, to obtain a blend composed of the finest cocoa bean and as a distinctive sign, the best freshly harvested Oud, reserved for the Crop and kept in the safes by Mohammed Abu Nashi. Mohammed Abu Nashi has selected the finest Oud Kalimantan for Crop 2021, with woody and soft qualities, to enrich this Blend with exceptional character.\u003c\/p\u003e\n\u003cp\u003eThe package is simply stunning, gold and dark brown, a sculpture that will make any room sparkle. 987 hand-painted and numbered glass bottles have been produced in 2021 and certified with a guarantee of authenticity.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50951333511514,"sku":"700HF-THOOS42010","price":390.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720258906,"sku":"700HF-THOOS42010-A","price":17.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/crop-limited.jpg?v=1744180766"},{"product_id":"the-house-of-oud-thoo-emerald-green","title":"THoO - Emerald Green","description":"\u003cp\u003eA fragrance that unveils a soft and sensual freshness. The energy unleashed by the fun citrus top blend explodes, exalted by lively pink pepper accents. A profusion of plump Jasmine petals unveils the impertinence of Ginger and the sensuality of Patchouli, emphasized by a primitive Grey Amber note.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThoo - Royal Stones Collection\u003c\/strong\u003e\u003cbr\u003eThe creations of the Royal Stones Collection are treasures, captured in sparkling bottles, inspired by the British royal family and their numerous anecdotes, captivating stories from times gone by, combined with objects of inestimable value. A journey through British history.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50951341146458,"sku":"700HF-THOOS43010","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720291674,"sku":"700HF-THOOS43010-A","price":12.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/emerald-green.jpg?v=1744180878"},{"product_id":"the-house-of-oud-thoo-crazy-collection-wabisabi","title":"THoO - Crazy Collection - Wabisabi","description":"\u003cp\u003eThe impermanent and imperfection of things. Philosophical.\u003c\/p\u003e\n\u003cp\u003eAn ingredient: Unusual. Eccentric. Crazy! Unexpected and surprising, this fragrance features the spicy Wasabi. The characteristic bright green cream abandons its culinary guise to shine and acquire elegance and refinement in an entirely new version: the olfactory version... The distinctive Wasabi accord blends with a multifaceted blend of white flowers, citrus fruits and spices. The winning combination of voluptuous Jasmine petals enhances its uniqueness, while the lively notes of Pink Pepper, Elemi and Cinnamon add a spicy twist that goes well with this curious and innovative ingredient. An exciting and multifaceted sensory journey to the distant lands of Nippon.\u003c\/p\u003e\n\u003cp\u003e“The harmony of details and overall vision marks the moment of balance, from that moment the creative idea has form and identity.” — Cristina Mercaldo, Creative Director\u003c\/p\u003e\n\u003cp\u003e“The Three Criteria Of A Work Of Art: Harmony, Intensity, Continuity”. — Cristian Calabrò, Perfumer\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHoO – Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. In a single word: Crazy.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50952310784346,"sku":"700HF-THOOS62010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720783194,"sku":"700HF-THOOS62010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/wabisabi.jpg?v=1744185413"},{"product_id":"the-house-of-oud-thoo-crazy-collection-guilty-crush","title":"THoO - Crazy Collection - Guilty Crush","description":"\u003cp\u003eLove at first sight! Guilty? Perhaps. Guilty Crush celebrates the crossing of boundaries and shows us into a universe where everyone finds their match. The enveloping and voluptuous creaminess of the crazy ingredient illuminates us: the lipstick. A touch of colour that brings out our charm and conveys self-confidence and positivity. We put it on and feel free to follow our desires, indulge our instincts and live from feelings, without regrets.\u003c\/p\u003e\n\u003cp\u003eA mesmerising and hypnotic fragrance that mimics the unmistakable and intoxicating scent of lipstick. The scarlet notes of black cherry and wild strawberry alternate with the lush petals of rose and jasmine, ending in a base of warm and creamy scents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHoO – Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. 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A brilliant combination of spicy notes and noble woods adds body and character while Bergamot and green Galbanum give a touch of freshness. A choice of ingredients with forbidden scents. A gamble in daring. A masterfully played hand that has resulted in a unique and fascinating creation.\u003c\/p\u003e\n\u003cp\u003e“The harmony of details and overall vision marks the moment of balance, from that moment the creative idea has form and identity.” — Cristina Mercaldo, Creative Director\u003c\/p\u003e\n\u003cp\u003e“Personally, I develop a lot of theory, but I never think about it when paint.” — Maurizio Cerizza\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHoO – Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. 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Whole Sugar radiates its fragrant notes releasing an unparalleled sweetness. A triumph of delicious notes that gives us a little piece of nostalgic happiness. A veritable whirlwind of gluttony that envelops us in a sweet and intriguing embrace.\u003c\/p\u003e\n\u003cp\u003e“The harmony of details and overall vision marks the moment of balance, from that moment the creative idea has form and identity.” — Cristina Mercaldo, Creative Director\u003c\/p\u003e\n\u003cp\u003e“Ce que l’on fait avec le temps, le temps le respecte.” – Douglas Morel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHoO – Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. In a single word: Crazy.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50952311538010,"sku":"700HF-THOOS60010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720324442,"sku":"700HF-THOOS60010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/bonbon_pop.jpg?v=1744185431"},{"product_id":"the-house-of-oud-thoo-crazy-collection-dear-karma","title":"THoO - Crazy Collection - Dear Karma","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eAn astonishing shot. Keyword: Rupture. An ingredient with a controversial history: Absinthe. An aromatic, woody, sweet and bitter character. Consumed with the famous sugar cube and so loved by great poets, it gave Dear Karma vital energy and mysticism.\u003c\/p\u003e\n\u003cp\u003eAnd Dear Karma no fear, let us go further, our future is all to be written. Evanescent swirls of incense envelop the voluptuous petals of rose, surrounded by the green notes of neroli and the intriguing note of frozen absinthe. in the heart, sweet burnt sugar alternates with lively saffron, full-bodied patchouli and myrrh. The base is leathery, velvety, with precious oriental scents. A fragrance that, thanks to its many facets, releases all its heady olfactory power, giving life to a sillage of unparalleled charm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHoO – Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. In a single word: Crazy.\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50954279321946,"sku":"700HF-THOOS64010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720848730,"sku":"700HF-THOOS64010-A","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/dear_karmaflakon.jpg?v=1744194126"},{"product_id":"the-house-of-oud-thoo-crazy-collection-lexplicite","title":"THoO - Crazy Collection - L'Explicite","description":"\u003cp\u003eL'Explicite: the pleasure of a forbidden fruit, in a new, irresistible form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA delicious temptation\u003cbr\u003e\u003c\/strong\u003eTHoO has chosen an extraordinary protagonist: the banana, an exotic fruit with a thousand nuances that surprises and seduces. A fruit that can be worn and loved passionately like never before. The extravagant and irresistible fragrance challenges all olfactory conventions with a daring fusion of freshness and pleasure. In the top note, the sparkling brightness of lemon peel blends with exotic ylang-ylang to create a bright and lively opening that immediately attracts attention.\u003c\/p\u003e\n\u003cp\u003eBut when freshness meets floral sweetness, this fragrance takes an unexpected turn with a surprising and captivating ingredient: banana bread. It is not only the delicacy of the banana that enchants, but also the enveloping warmth of a freshly baked treat, combined with the creaminess of peanut butter, which adds a rich and irresistible dimension. L'Explicite is not just a fragrance, but a sensory experience that exceeds all expectations. The bottle, wrapped in newspaper, symbolises the protection of a forbidden fruit, the banana, which emerges as the undisputed star of this fragrance creation. Every detail invites you to discover a world without conventions, where the brand's recognisability meets the unpredictability of its creations.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003cstrong\u003eTHoO – The Crazy Collection\u003cbr\u003e\u003c\/strong\u003eThe new collection is discovering itself. Sparkling and eccentric. Unpredictably designed bottles, new fragrance formulas inspired by original and surprising ingredients. The new artistic direction allows maximum freedom of expression. In a single word: Crazy.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"THoO","offers":[{"title":"75 ML","offer_id":50954404692314,"sku":"700HF-THOOS65010","price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353720914266,"sku":"700HF-THOOS65010-A","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/l_explicite.jpg?v=1744194387"},{"product_id":"the-house-of-oud-doux-ennu","title":"THoO - Crazy Collection - Doux Ennui","description":"\u003cp class=\"MsoBodyText\" style=\"margin-bottom: 8.0pt; line-height: 107%;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eSeductive serenity\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003eThe ambiguous and seductive personality of Marie-Antoinette of France inspired this fragrance from the Crazy Collection. With Doux Ennui, we immerse ourselves in an admirable historical era. Marie-Antoinette, the most talked-about woman in France, made excess the rule — like her well-known penchant for gluttony and the pleasures of life. Doux Ennui is an intoxicating and mischievous composition — just like the icon that inspired it: a true feast for the senses, centred on a surprising combination: salted butter and marmalade — in stark contrast to the opulence of the French court.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eDoux Ennui opens with a bright and gourmand start, evoking the splendor of the french court — a true luxury to wear. The freshness of mandarin blends with the velvety sweetness of apricot jam in a refined, ironic tribute to the iconic brioches that made Marie Antoinette famous. The exotic touch of ylang ylang adds a first whisper of sensuality, like an unexpected caress among the velvets of versailles. At the heart, the fragrance becomes more intense and seductive: a ripe, juicy peach melts into the creaminess of salted butter, evoking the carefree indulgence of an era that loved to exaggerate. Ylang ylang returns, deeper, enriching the composition with aristocratic nuances. In the base, a precious accord of osmanthus, vanilla, benzoin, amber, and musk creates a long-lasting and irresistible olfactive signature that dances between innocence and transgression — just like the queen who inspired it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003e\u003cstrong\u003eTHoO – The Crazy Collection\u003c\/strong\u003e\u003cbr\u003eThe new collection discovers itself. Sparkling and eccentric. 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