{"title":"YVRA","description":"\u003cp data-mce-fragment=\"1\"\u003eFragrances have always played a special role in the life of Yvo van Regteren Altena. During holidays with his eccentric grandmother, who never left the house without spraying herself all over with perfume, Yvo and his siblings would bet on who could guess the name of the fragrance from her extensive perfume collection. Yvo never lost a single bet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAs a well-known journalist, Yvo immersed himself in the world of the great fragrance houses. This is how he came to know and appreciate the renowned perfumers Claude Ellena of Hermès and Francois Demachy of Dior. He had his own fragrance created, which was initially intended only for himself. This creative journey began in 2013. Due to the unusual combination of different ingredients, his fragrance attracted so much attention that the launch of \u003cb data-mce-fragment=\"1\"\u003eYVRA \u003c\/b\u003e58 in the Netherlands at the end of 2015 was the highlight so far. The name of the fragrance refers to Yvo's initials and his date of birth.\u003c\/p\u003e","products":[{"product_id":"yvra-yvra-58-lessence-de-lessence","title":"YVRA - YVRA 58 L'Essence de l'Essence","description":"\u003cp\u003eYVRA 1958 is reminiscent of the classic fragrances that dominated the sixties and seventies, but with a modern twist and significantly more aromatic and longer-lasting. The softness of an eau de toilette combined with the high perfume oil content of an eau de parfum. Yvo: ‘After a long flight, I always find it soothing to revitalise my senses with a trusted fragrance. My aim was to capture the perfect fragrance for this in a bottle.’\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYVRA 1958 opens with a lively and extravagant note through the use of Calabrian citrus notes. Its transparent character is enhanced by sparkling notes of orange blossom and ginger. Spicy accords give the fragrance longevity and end in potent cedarwood, patchouli and tonka bean.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign and packaging\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYvo has extensive experience in working with art director Hattink. The packaging of YVRA 1958 emphasises the subtle but expressive character of the niche fragrance with its high perfume concentration of 20%. Hattink was also faced with the challenge of expressing the 1950s that Yvo admired, both in the colour scheme and typography as well as in the colour.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHattink: ‘Inspired by the lime-like nature of the fragrance, a muted orange tone was the obvious right colour choice. If you look closely, you can see a lot of attention to detail in the packaging.’ But designing the bottle presented a whole new set of challenges. When I asked Yvo about our budget for the design, he told me, ‘This budget was set to be exceeded.’ And of course, that's exactly what happened. Turning the most precious materials into our vision of YVRA 1958 required a high level of craftsmanship and effort. But all the hard work paid off. During our visit to Pitti Fragranze in Florence, Chandler Burr, the famous former perfume critic of the New York Times, described YVRA 1958 as ‘extremely elegant and sophisticated’ and this judgement far exceeded our expectations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"100 ML","offer_id":50940344762714,"sku":"577YVRA01","price":125.0,"currency_code":"EUR","in_stock":true},{"title":"50 ML","offer_id":50940344795482,"sku":"577YVRA58KL","price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/58_100ml_edp.jpg?v=1744113828"},{"product_id":"yvra-yvra-79-lessence-de-presence","title":"YVRA - YVRA 79 L'Essence de Présence","description":"\u003cp\u003eThe second fragrance by gentleman journalist Yvo van Regteren Altena: Yvra 1979 - L'Essence de Présence.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fragrance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAfter Yvo van Regteren Altena's first fragrance L'Essence de l'Essence, he now presents L'Essence de Présence: a woody, aromatic and sophisticated fragrance with a long-lasting body. Its predecessor, L'Essence de l'Essence, is characterised by its freshness, making it the perfect way to start the day. L'Essence de Présence is warmer and more powerful; it is both elegant and soothing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBoth YVRA 1958 creations offer an alternative to the synthetic aggressive fragrances currently prevalent around the world, which are more like a hasty retreat than a passionate embrace.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eL'Essence de Présence is reminiscent of the classic perfumes with European flair that set the tone at the end of the last century. The perfect successor to the fresh L'Essence de l'Essence. L'Essence de Présence is more mysterious with its pepper, patchouli and woody notes. After an initial accord of bergamot, lemon and black pepper, patchouli and cedarwood appear and are gradually overlaid by ambergris, moss and musk.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design and packaging\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYvo already has a lot of experience in working with art director Durk Hattink. The packaging of YVRA 1979 L'Essence de Présence needed to embody the subtle yet rich character of a niche fragrance with a high perfume concentration.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHattink was asked to combine Yvo's love for the past with the present, using a nostalgic yet timeless colour scheme with matching typography. Hattink says: ‘Because of the woody nature of the fragrance, a chocolate brown colour was the obvious choice.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you look closely at the details of the box, you can recognise Yvo's love of fine lines. However, designing the bottle presented us with a whole new set of challenges. When I asked Yvo what the budget was, he told me: ‘Budgets are meant to be exceeded’.’ And that's exactly what happened. Turning the best materials into this vision of YVRA 1979 L'Essence de Présence requires a high level of craftsmanship and dedication.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"16 ML","offer_id":50940583280986,"sku":"577YVRATS02","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/79_travel.jpg?v=1744114881"},{"product_id":"yvra-yvra-65-lessence-de-flamboyance","title":"YVRA - YVRA 65 L'Essence de Flamboyance","description":"\u003cp\u003eIn honour of Porfirio Rubirosa\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA seductive fragrance dedicated to one of the most famous playboys of the 20th century.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePorfirio Rubirosa\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRubirosa was a jet-setting pioneer, charmer, racing car driver and talented polo player. He played in the same league as Don Juan and Casanova and was married to the two richest women in the world.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe packaging\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe dark blue colour of the box was inspired by Rubirosa's Ferrari 500 Mondial Spider.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe fragrance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe fragrance is seductive, sexy and particularly powerful. The many high-quality raw materials refer to Rubirosa's life; for example, leather (polo) and the pink pepper ingredient bow to his nickname, the pepper mill. Bergamot, lemon, orange, incense, cedarwood, musk and plenty of patchouli.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSophisticated, refined and a real speciality!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"16 ML","offer_id":50950719406426,"sku":"577YVRATS03","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/65_travel.jpg?v=1744177536"},{"product_id":"yvra-yvra-91-lessence-de-lexplorance","title":"YVRA - YVRA 91 L'Essence de L'Explorance","description":"\u003cp\u003eYVRA 1991 harks back to the pre-digital era with a powerful and aromatic fougère fragrance. L'Essence de L'Explorance stimulates the senses with an original and invigorating fragrance. Like its predecessors, YVRA 1991 is characterised by sophistication and invites you to live out your inner dandy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe year 1991 is a nod to the year in which the World Wide Web was launched. Both the packaging and the bottle are beautifully designed and refer to our digital dependence. Especially in the last year and a half, computers and smartphones have been our lifeline to the outside world. YVRA 1991 is a counterpart to online life. The fragrance is reminiscent of the time before 1991, the era of independence from the online digital world. Back then, we travelled and explored the world based on our own knowledge, intuition and senses.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYVRA 1991 L'Essence de L'Explorance is a powerful, aromatic and fresh fragrance that appeals to both sexes. The new fragrance fits perfectly into the existing YVRA product range. It is more powerful than 1958, more transparent than 1979 and more commercially attractive than the complex niche fragrances 1965 and 1500. YVRA 1991 offers a powerful and refreshing opening thanks to bergamot, petitgrain and rosemary. After about an hour and a half, it is transformed into a warm, dry finish with ingredients such as oakmoss, cedarwood, sandalwood and amber.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"50 ML","offer_id":50951205355866,"sku":"577YVRA91KL","price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/91_100ml_edp.jpg?v=1744179884"},{"product_id":"yvra-yvra-24-lessence-de-ravissence","title":"YVRA - YVRA 24 L'Essence de Ravissence","description":"\u003cp\u003eYVRA 24 begins with a very present and accessible top note of pink pepper, surrounded by blackcurrant and saffron. Papyrus, orris root, amber and vanilla are used in the heart and base notes, ingredients that place the fragrance in the woody-spicy amber family. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe number 24 stands for balance and the willingness to embrace change. It also stands for new adventures, dreams, new loves, success, positive energy and helps you to grow beyond your own imagination.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe three main ingredients that can be seen on the packaging: pink pepper, papyrus and sandalwood.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"50 ML","offer_id":50952320713050,"sku":"577YVRA24KL","price":85.0,"currency_code":"EUR","in_stock":true},{"title":"100 ML","offer_id":50952320647514,"sku":"577YVRA24N","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"16 ML","offer_id":50952320680282,"sku":"577YVRATS24","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/lessence_de_ravissence_24_100ml_edp.jpg?v=1744185569"},{"product_id":"yvra-yvra-07-lessence-de-lexcellence","title":"YVRA - YVRA 07 L'Essence de L'Excellence","description":"\u003cp\u003eYVRA 07 embodies the essence of the moment with its floral, fruity and powdery notes. This fragrance was inspired by the trend for spirited and gourmand notes. Like all YVRA fragrances, YVRA 07 is characterised by a number, as the ‘7’ symbolises perfection and excellence in many cultures. This fragrance is the seventh in our diverse and exclusive YVRA range.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe essence of excellence\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLess than a year after the successful launch of YVRA 24, which won first prize in the ‘Made in the Netherlands’ category at the Dutch Beauty Awards, we are proud to introduce YVRA 07. Created in collaboration with French perfumer Maxime Gonzalez, YVRA 07 is a romantic and seductive fragrance that will enchant you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWith top notes of mandarin, rose petals and apricot, heart notes of magnolia, jasmine and orange blossom and base notes of amber, orris root and cotton musk, YVRA 07 offers a long-lasting and elegant fragrance profile that is both intriguing and feminine.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YVRA","offers":[{"title":"50 ML","offer_id":50953933685082,"sku":"577YVRA07KL","price":85.0,"currency_code":"EUR","in_stock":true},{"title":"100 ML","offer_id":50953933717850,"sku":"577YVRA07N","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/07freisteller.jpg?v=1744192846"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/collections\/Banner_a3fec8f5-6e4f-47a0-b791-1826e628c09d.jpg?v=1754051794","url":"https:\/\/www.ausliebezumduft.de\/en\/collections\/yvra.oembed","provider":"Aus Liebe zum Duft","version":"1.0","type":"link"}