{"product_id":"byredo-mumbai-noise","title":"Byredo - Mumbai Noise","description":"\u003cp\u003e\u003cstrong\u003eMumbai Noise: A picture of modern Mumbai, full of contrasts\u003cbr\u003e\u003c\/strong\u003e\"From a young age, almost immediately after I was born, I often travelled to India to spend time with my grandmother in Chembur, Mumbai. I have very vivid childhood memories of my experiences there – and after she passed away, I didn't return until I was in my twenties. When I came back, the city looked completely different, but it still felt very familiar to me. With Mumbai Noise, I wanted to express this idea: an approach to the city today, combined with my memories of its past.\" – Ben Gorham, founder \u0026amp; creative director of Byredo\u003c\/p\u003e\n\u003cp\u003eWith Mumbai Noise, Ben Gorham paints an intimate portrait of a city that is central to his identity – both in its sensual richness and its complex modernity. The fascinating density of Chembur's streets – the smoky haze of incense and burning wood, interspersed with roadside coffee carts and cacophonous soundscapes – is explored through a contemporary lens, paying tribute to both the city's cultural heritage and the evolution of its energy.\u003c\/p\u003e\n\u003cp\u003eThe concept of vibrant diversity is reflected in a fragrance that is full of contrasts: rich, warm woods and amber blend with clarity, plummy davana stands alongside leather, bitter coffee mixes with sweet tonka beans. ‘An abundance of sensory experiences is very typical of Mumbai – from the moment you step off the plane, you know you're in a different place,’ says Gorham. ‘Mumbai Noise is about the overwhelming power of a place.’\u003c\/p\u003e\n\u003cp\u003eGorham's nostalgia is complemented by a photo campaign by Ashish Shah that documents his vision of Mumbai today – from subcultural communities to contemporary youth movements, the dreams and realities of a new generation.\u003c\/p\u003e\n\u003cp\u003e‘The Western view of India is probably the same today as it was a century ago,’ says Gorham. ‘But Mumbai is a melting pot of modernity. Through Mumbai Noise and Ashish's images, two perspectives collide.’\u003c\/p\u003e","brand":"Byredo","offers":[{"title":"100 ML","offer_id":50951190741338,"sku":"22410000017","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":51353518801242,"sku":"22410000017-A","price":6.0,"currency_code":"EUR","in_stock":false},{"title":"50 ML","offer_id":50951190774106,"sku":"22410000018","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/mumbai-noise-edp_1.jpg?v=1744179720","url":"https:\/\/www.ausliebezumduft.de\/en\/products\/byredo-mumbai-noise","provider":"Aus Liebe zum Duft","version":"1.0","type":"link"}