‘Customers today are more adventurous when it comes to using fragrances. Until now, our focus at Byredo has been on the fragrances themselves, but now we want to concentrate more on innovative ways of using them.’ – Ben Gorham
Byredo presents a hair fragrance collection that invites you to both care for and sensually scent your hair with a single stroke of your hand. Enjoy the uplifting effect of long-lasting fragrances that are released throughout the day by the natural movement of your hair. Each hair perfume combines a unique fragrance from the Byredo collection with a unique silicone and polymer formula that creates a light, invisible veil that conditions and adds shine to the hair while diffusing the wonderful fragrance.
The fragrance – La Tulipe
The composition of La Tulipe unfolds around a heart of tulips. This flower evokes associations with the dew of morning gardens. As one of the first flowers to bloom in the season, it is considered the ultimate symbol of the return of spring.
"I have always loved tulips, so I decided to create a fragrance that captures the complexity of this flower. I wanted to capture its shy character and combine it with the strong expression of its appearance. I find the tulip very fascinating because its scent cannot be extracted through distillation. So we combined natural ingredients from different parts of the tulip with other flowers to express and realise our vision with this fragrance." Ben Gorham
