“Inspired by our deepest instinct to explore and discover our individual destinies. I follow my instincts and trust them. Which leads me to discover my own destiny. It envelops me in a protective warmth.” – Claude Dir, Perfumer
Sueded oud is a creamy, reimagined approach to traditional oud fragrances. It is a discovery of natural textures, and an exploration of the fluid movement between the brighter and darker facets of fragrance. A warm, woody composition where the spiny Bushman candle plays the leading role. The nomadic Himba tribe waits until this hardy shrub completes its natural life cycle before harvesting the bark to sell for fragrance extraction.
Who, What, Wear
For lovers of oud fragrances, but also for those who usually shy away from oud fragrances.
Clean Moments
The more consciously we live, the closer we are to our values and needs, and the things with which we surround ourselves must also suit us. Fragrances must address our feelings, underline our personality - and celebrate unique moments of our sensual experiences.
Clean Reserve
[re ∙ serve] things that we put aside for a specific purpose or use.
In the development of fragrances perfumers work with a broad range of raw materials. However, special ingredients are only used for particularly exclusive fragrance creations. These fragrant treasures have been unlocked to create a new generation of Clean scents - Clean Reserve. The crowning of a creative collaboration with three of the world's most prestigious houses for aromas and fragrances. Also chosen because of their social awareness and commitment to sustainability. Because Clean Reserve is more than just an exclusive fragrance concept. It is the way we think and act. Pure, unconditionally and without restrictions.
