Hits like a charge. Backed by science. Powered with science to activate energy and trigger confidence.
Wild Rush fires up the system, a full body ignition, Bergamot striking first, clean and feral. An electric rush, bright and juicy, impossible to contain, Lavender cutting through the charge like a cool spark in the heat. Like blood pumping faster, like the body switched on… Caramel flaring for the thrill, then Patchouli locking it in a wild, addictive after-pulse on skin.
Flip The Switch. Feel The Fire. Own The Rush.
Wild Rush expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, Wild Rush reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of Wild Rush: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. Wild Rush is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.
Driven by emotion, validated by science, Wild Rush is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the Joydrop complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.
Initio - Supercharged Collection - Wild Rush
- Regular price
- 280,00 €
- Sale price
- 280,00 €
- Regular price
-
- Unit price
- 3,111.11 € / 1 l
Mehr über Initio Parfums Privés
Initio – the Latin word has two meanings: ‘the beginning’. The origin, a return to the essence of perfume, to its original magical and religious function. Or: ‘I initiate’. An initiation to experience perfumes as objects of power. Back when perfumes were still the invisible link between heaven and earth, between humans and God: perfume – per fumum – from smoke. When perfume was still used for its powers. For its power to heal, to purify, to communicate with God, to seduce and to enchant... Perfume is as old as culture itself and has always been used for its powers over body and mind. Now, Initio is reviving this ancient knowledge and formulas that were previously reserved for a select few. Raw materials of the highest quality, known for their effectiveness when combined, have been brought together... allied with the magic of science to create the quintessence. A substance with a spectacular effect that reveals the irresistible side of everyone.
Welcome to the mysterious world of Initio Parfums Privés
The forces of nature have been combined with science to create an olfactory masterpiece. Initio reaches new heights of emotional dimensions. One brand, two lines. The Absolutes and Magnetic Blends lines were created to be mixed together. For a unique fragrance, a sensual signature, an olfactory fingerprint... You become the alchemist! Objects of power... a secret for those in the know.
