Alento, a word rooted in Portuguese and Spanish, carries the meaning of breath, spirit, encouragement, and vital energy. It carries a strong poetic resonance, often described as the “breath of life,” the soul carried in the wind. Deeper and more intimate, Alento is conceived as a night fragrance. It is gourmand, enveloping, and sensual, expressing warmth, comfort, and inner movement. Creamy florals and soft musks create a fragrance that feels both grounding and uplifting, like a quiet moment of transcendence.
Intimate and enveloping, Alento captures the night with a gourmand floral veil. Sparkling orange and aldehydes open the scent, creamy lactones and orange blossom unfold at the heart, and vanilla, white musk, and amber linger warmly at the base— balancing comfort with a gentle, uplifting spirit.
La Californie – the soul of California
La Californie captures the duality of California through scent: its radiant landscapes and its inner, spiritual energy. Rooted in nature yet infused with soul, the collection expresses a balance between place and emotion, earth and sky, body and spirit. It is an olfactive journey through California’s golden light and poetic depth.
Together, Ojai and Alento create a natural dialogue: Ojai represents place: California’s golden light, landscapes, and physical beauty. Alento represents spirit: inner breath, transcendence, and vital energy. One is geographic and tangible, the other ethereal and spiritual. Together, they form a balance of earth and sky, body and soul, California’s land and a universal inner spirit.
The Perfumer
Cécile Zarokian is regarded as one of the most influential voices of a new generation of perfumers. Her style is bold yet refined, expressive and emotionally driven, balancing depth, warmth, and sensuality with clarity and precision. She is known for creating fragrances with strong character, rich textures, and confident signatures, where each raw material is allowed to fully unfold.
The collaboration between Elad Yifrach and Cécile Zarokian is driven by creative freedom and a shared desire to push olfactive boundaries. Together, they shape perfumes that feel bold, intentional, and deeply contemporary.
