Ojai is inspired by the sacred Valley of the Moon in California, known for its spirituality, orange groves, and golden sunsets. Nestled between mountains and the Pacific coast, Ojai has long attracted artists, seekers, and creatives drawn to its soulful atmosphere. The radiant landscape is brought to life through a bright, fruity composition that feels sunlit, warm, and grounded, evoking mango bathed in California light.
Rooted, soulful, and distinctly Californian, Ojai translates this landscape into scent through a bright, fruity composition that feels warm, radiant, and sunlit. The fragrance evokes mango touched by sunlight, wrapped in spice and soft resins.
La Californie – the soul of California
La Californie captures the duality of California through scent: its radiant landscapes and its inner, spiritual energy. Rooted in nature yet infused with soul, the collection expresses a balance between place and emotion, earth and sky, body and spirit. It is an olfactive journey through California’s golden light and poetic depth.
Together, Ojai and Alento create a natural dialogue: Ojai represents place: California’s golden light, landscapes, and physical beauty. Alento represents spirit: inner breath, transcendence, and vital energy. One is geographic and tangible, the other ethereal and spiritual. Together, they form a balance of earth and sky, body and soul, California’s land and a universal inner spirit.
The Perfumer
Cécile Zarokian is regarded as one of the most influential voices of a new generation of perfumers. Her style is bold yet refined, expressive and emotionally driven, balancing depth, warmth, and sensuality with clarity and precision. She is known for creating fragrances with strong character, rich textures, and confident signatures, where each raw material is allowed to fully unfold.
The collaboration between Elad Yifrach and Cécile Zarokian is driven by creative freedom and a shared desire to push olfactive boundaries. Together, they shape perfumes that feel bold, intentional, and deeply contemporary.
