Panouge originally comes from the house of ‘Parfums Lavarenne – Paris’, founded in 1946 and specialising in eau de colognes, and thus acquired the knowledge and skills to produce its own perfumes. The house of Panouge was officially established in 1984 under the slogan ‘Perfumes of the new generation’ and its first fragrance, ‘Business Man’, was a resounding success. The awakening of the senses, the search for harmony and the transmission of emotions are the raison d'être of Panouge.

For twenty years, Panouge has been developing fragrances for designers and brands with character and different images, masterfully adhering to the development of its fragrances. From Isabey, the French virtuoso of the crazy years, to the perfumes of avant-garde designer Masaki Matsushima and the House of Jacques Fath, Panouge has a wealth of experience that fully justifies the development of a new and exceptional niche line under its own name.

By submitting to the given brand and marketing constraints, equipped with freedom of expression and the ‘Made in France’ seal of quality, Panouge succeeds in fulfilling its own claim: to leave behind more than just a fragrance. In each of its fragrances, Panouge breathes life into the desire to celebrate beauty and evoke memories, to form an identity and to reveal intimacy and emotion in an invisible way.

In 2012, Panouge developed Cedarstorm. A tribute to the strength and elegance of cedar. The perfume for the strong, consistent and unyielding man. This was followed by ‘Perle Rare’, a feminine fragrance that touches with its delicate and enchanting beauty. A spell cast by a magnificent bouquet, enhanced by woody notes. Pure elegance, inspired by the elegant lady who stands out from the crowd with her extravagance, like a pearl.

Each perfume has its own story, it is the signature of a perfect accord, it is unique and invisibly connects the harmonious and underlying essences.

Unbound, Panouge breathes new possibilities and rises to the privileged spheres of 'Haute Parfumerie'.